Auction training is a great way to build sales success
Auctions are a Melbourne tradition. Nowhere else in the world is there such an interest in real estate and a love of the street theatre that is an auction. The auctioneer is the star of the show, wrangling the bids, enthralling the crowd and flourishing a trademark gavel that finally comes down on a resounding “Sold!”
Becoming an auctioneer has the ability to really build your success as a sales consultant - even if you don’t do many auctions.
The Barry Plant Group’s co-founder, Mr Barry Plant, is an award-winning auctioneer. He was inducted as a Master Auctioneer by the Real Estate Institute of Victoria, and his passion for auctioneering and the results it can achieve for sellers has driven a training program within the group that has turned out a significant number of award-winning auctioneers; award-winning agents.
The training, run for the past 15 years by Mark Lynch, a partner at Barry Plant Group, is a comprehensive ten-week course that culminates in an auction competition where students compete for the title of Novice Auctioneer of the Year.
While many of the graduates go on to do regular auctions, Mark believes that the real value of the training is in the confidence it gives the participants. “Without exception, I witness personal growth in every person who attends the training. Whether they go on to do hundreds of auctions or whether they just do the occasional one, the skills they learn help them become better agents overall.”
Mark has observed graduate after graduate who, following the training, have significantly grown their sales success. ‘They learn confidence, they learn how to relate to people, how to read body language and how to hold attention. These are all valuable skills when you are talking to someone who is thinking of selling, and you want to convince them that you are the best agent to do it.”
Over the last few years, there’s been a significant increase in the number of females attending auction training and this is something that Mark is thrilled to see.
“Women make great auctioneers. They can command attention, project their voices and relate to the crowd. This year it’s been a 50/50 split between males and females at training and I wouldn’t mind betting that many of them will be on the stage at our Awards for Excellence when we celebrate our top agents in 12 months' time.”
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